National Blue Ocean Strategy
National blue ocean shift nbos is formulated and executed through the nbos summit a unique and dynamic national strategy platform which brings together ministries agencies all levels of government and the private sector on a voluntary basis.
National blue ocean strategy. What is the blue ocean strategy the term blue ocean was coined by two professors w chan kim and renee mauborgne in their book titled blue ocean strategy. The national blue ocean strategy nbos has become a catchphrase in malaysia these days. The national ocean strategy 2013 2020 11 1. 2 understanding the blue ocean strategy 3 how to apply the blue ocean strategy to your business and 4 examples.
The innovation without conflict project based on blue ocean strategy methodology aims to change non value creating activities and enhance activities that benefit the greater public. The ocean as a strategic development vector over the last decades we have seen an increase in the ocean states while a strategic development vector. Chan kim and renée mauborgne professors at insead. Blue ocean strategy is a marketing theory and the title of a book published in 2004 written by w.
How to create uncontested market space and the make competition irrelevant 2005. The overall mobilisation of states to the ocean mainly began following world war ii having been largely motivated. They assert that these strategic moves create a leap in value for the company its buyers and its employees while unlocking new demand and making the competition irrelevant. Anyone and everyone seems to tout their initiative as a blue ocean programme or activity in order to jump onto the government s nbos bandwagon.