National Blue Ocean Strategy Institute
Muruganantham told the hindu that his unit in coimbatore jayaashree industries and his inventions were featured as a case study by the insead blue ocean strategy institute.
National blue ocean strategy institute. It is a roadmap to move you your team and your organization to new heights of confidence market creation and growth. National blue ocean shift nbos is formulated and executed through the nbos summit a unique and dynamic national strategy platform which brings together ministries agencies all levels of government and the private sector on a voluntary basis. Context the lack of it or the prevalence of it is what determines successful outcomes from applying these frameworks. Blue ocean strategy is being applied in a pilot phase in the palermo region of italy to reformulate the strategy normally pursued by public administration bodies.
National blue ocean strategy institute ghana. Read more overview of blue ocean shift. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift blue ocean strategy and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors researchers and practitioners around the globe. Blue ocean strategy is a marketing theory and the title of a book published in 2004 written by w.
Chan kim and renée mauborgne professors at insead. They assert that these strategic moves create a leap in value for the company its buyers and its employees while unlocking new demand and making the competition irrelevant. The innovation without conflict project based on blue ocean strategy methodology aims to change non value creating activities and enhance activities that benefit the greater public. The summit which was launched in 2009 breaks down bureaucratic silos through fair process and is.
Blue ocean strategy blue ocean shift are about how you can create new market space and make the competition irrelevant.